@article{oai:tokaigakuin-u.repo.nii.ac.jp:00002860,
 author = {小野寺, 孝義 and Onodera, Takayoshi},
 journal = {東海女子短期大学紀要, The journal of Tokai Women's Junior College},
 month = {Mar},
 note = {The purpose of this study was to investigate types of physically attractive persons and stereotypes of beauty. Many studies indicate that physical attractiveness is a very important factor for dating behavior and spouse selection. In addition to these researches, some investigators suggest there is a common consensus for evaluating female stimuli high in physical attractiveness. In this study, 13 slides of female faces, which were evaluated being as beautiful in a pretest, were used as stimulus. 111 subjects evaluated those stimuli for various aspects. Results of PCA indicated that there is no consistent pattern between sttractiveness of stimuli and factors. However, five factors ; 'SEXY', 'PERSONALITY', 'LOLITA', 'SINCERITY-INTELLIGENCE' and 'SOCIABILITY', were identified common factors and having same attributes. Q-mode factor analysis showed there are clusters of subjects for reflecting individual differences. According to the degree of attractiveness, stimuli were divided into three groups and MANOVA and ANOVAs were performed. Results confirmed there is "beauty stereotype" in Japan as well as western countries. Subjects evaluated "High attractive" stimuli persons having many socially desirable characters, while "Low attractive" not having. However, "Low attractive" stimuli persons got high evaluation in some characters, which were generally characterized as masculine attributes. Correlations between "beautiful (utukusii)" and other items indicated there is strong tendency in male subjects to obtain a physically sttractive person as a dating partner or a spouse., 14, KJ00000075614},
 pages = {113--122},
 title = {美人タイプと美人ステレオタイプに関する研究},
 volume = {15},
 year = {1989},
 yomi = {オノデラ, タカヨシ}
}